Leadership Team

The My Athlete leadership team works day in and day out to provide vision, align our team to that vision, and ensure optimal execution for the benefit of our schools, fans, and sponsors.

Joe Sandin Photo

Joe Sandin


Joe is an experienced entrepreneur in the technology industry, specifically web and app development, digital marketing, and cloud infrastructure. He works with the My Athlete team to execute on our vision and ensure that we are delivering maximum value to our customers.

Rick Davis Photo

Rick Davis

VP, Sponsorships

Rick has more than 30 years of experience in telecommunications, network applications, and video conferencing. His specialties include vision, strategy, and business execution. Rick works with our sponsors to ensure value and alignment with the mission and vision of My Athlete.

Brian Bestge Photo

Brian Bestge

VP, School Relations

Brian works with our partner schools to provide vision and guidance in the video production process. He has a demonstrated history of working in the motion pictures and film industry. Brian is also skilled in advertising, editing, media relations, corporate communications, and marketing.

Joe Hixson Photo

Joe Hixson

VP, Technology

Joe is an experience software developer and project manager, leading over overall IT strategy and the development of the My Athlete platform. He works with the rest of the My Athlete team to ensure our systems are at top performance and that our end product is meeting the needs of our partners.